For the past 3 years, Asher Gunzburg has been traveling Australia as Alchemy Décor, designing and creating large scale functional art pieces (shade sails) for festivals and events. In 2012, Asher was involved in his first décor project for a psychedelic event, Earthdance in Perth, Western Australia. From that point on there was no turning back. For the next few years he threw several events so that he had the freedom to explore larger projects and to create an immersive space for people to come, play and be free. At the beginning of 2016 he decided to focus strictly on where his passion lies, shade sails and décor, and in 2017 he moved over to the east coast. Immersing himself into the world of psychedelic décor, he dedicated as much time as possible to learning and developing new ideas and techniques, constantly creating and refining. Not long into his exploration, he realised that anything that can be imagined can be created, and the possibilities are endless. Drawing inspiration from nature, geometry and ancient worldly patterns, he’s always looking to push the limits of what is possible to create things that have never been created before.
Behind the scenes of large scale art - Festival Shade Canopies with Alchemy Decor
How did you get into it? How long does it take to make? How did you come up with the design? How to you even make them? How do you know if it will work? An in depth behind the scenes journey into how a hobby and pipe dream turned into becoming one of Australia's leading shade canopy artists. As well as a detailed look at the designs and the inspiration behind the some of the shades from festivals around the country, including Earth Freq, Esoteric, Happy Daze, Nunyurra, Tropical Bloom, Sprout, Wild Horses and more.