‘Erb is the alter ego of Jacob McMillan, resident member of the Far North Queensland collective, and head of Plant the Seed Productions and Sprout Festival. His passion and dedication to the alternative psychedelic culture has not gone unnoticed. Being involved in the production of some of the regions most memorable gatherings in the past decade has cemented his place as one of FNQ’s most active promotors and DJs. ‘Erbs journeys are never one in the same, tailoring each set for the occasion and adapting the flow and style when necessary. Sometimes heavy, dark and twisted, sometimes light, flowing and beautiful, often sitting somewhere in the middle, but always integrate and psychedelic. ‘Erb joins the Zenon Records family in 2018, representing the label in Far North Queensland, Australia – an area in which Zenon has very strong roots since a long time ago!